African slaves in the South called the sweet potato “nyami” because it reminded them of the starchy, edible tuber of that name that grew in their homeland. The Senegalese word “nyami” was eventually shortened to the word “yam”. “Yam” also refers to sweet potatoes that are grown in Louisiana. Whatever you decide to call it there is not any ambiguity about the freshness of Florida European’s sweet potatoes. These sweet gems are shipped at the peak of freshness.
Call attention to sweet potatoes by using high-graphic cartons and tray packs for traffic-stopping waterfall displays. These are especially timely in the fall. Inform consumers that sweet potatoes are a good source of beta carotene, which helps the immune system. Carotenoids, including the vitamin A precursor beta carotene, have been found to protect against carcinogens and preserve our night vision. The richer the color, the greater amount of carotenoids in the product. Sweet potatoes are also a good source of vitamin E and C.